Supplement manufacturers need to remain aware of emerging trends within the health and wellness industry as we start the New Year. From new categories to product formats, companies should keep an eye out for opportunities within this area of dietary supplements.
2023 Top Trends for Dietary Supplement Manufacturing
Gummies are Very Popular
Gummies remain the preferred format in nutritional supplement consumption and will likely remain so for the foreseeable future. Gummies are especially prevalent among the 29 and over crowd with 81% of millennials reporting they prefer them over other ingestible products (Nutrition Business Journal 2022 Survey).
Younger consumers desire their health-boosting supplements to taste and feel like a treat, making their purchase memorable and likely leading to further trials. Enhancing taste with premium flavors while offering innovative formats like mouth sprays, beverage shots, stick packs or lozenges may create the “wow” factor necessary to drive further trialing of health boosters.
The COVID-19 pandemic has further highlighted consumers’ need for immune-enhancing supplements. Look out for products containing turmeric, ashwagandha, and other adaptogens that support your body’s natural defense mechanisms – these ingredients often come from plant-based sources that cater to consumer concerns about sustainability, environmental impact, and overall health benefits.
Mental Health Awareness is Trending
Consumers are realizing the need to manage stress levels, improve sleep quality, and boost immunity; thus leading to the creation of unique supplement markets and product categories aimed at this need. Ashwagandha, for instance, is a non-toxic herb that improves sleeping quality while simultaneously encouraging relaxation.
As such, natural product retailers can expect a surge in the demand for supplements with mental health benefits, from mood-enhancing RTD beverages to brain health-promoting foods – products are emerging that help consumers feel their best and enhance mental well-being.
Companies that manufacture supplements must be agile enough to respond swiftly to changing market demands and needs.
Medicinal Mushrooms are Growing
Medicinal mushrooms have become incredibly popular due to their wide-ranging health benefits. Chaga mushrooms, for example, can increase white blood cells in bone marrow while simultaneously decreasing low-density lipoprotein cholesterol and suppressing chemical mediators that cause inflammation.
Consumers have become more attentive to taking immune-enhancing supplements following the COVID-19 pandemic, which has made people concerned about protecting their health and immune systems.
Superfoods are More Readily Available
As consumers shift toward leading healthier lives and turn to supplements as immune support measures, holistic approaches to manufacturing dietary supplements have grown increasingly popular with companies.
Pollock Communications conducted a recent study that demonstrated that shoppers are still including superfoods on their grocery lists. Superfoods contain antioxidants, vitamins, minerals, fatty acids, fiber, and other essential nutrients essential to good health.
Gut Health Has Become a Bigger Focus
Gut health has become an increasing focus in the industry with more people suffering from digestive conditions such as IBS and constipation. Therefore, gut microflora probiotics have become an increasingly popular way of fighting these problems.
There are many different trends found in the supplement manufacturing space for 2023. Whether you’re looking for a contract manufacturing company to help you take advantage of adding new supplements to your line or you’re just trying to capitalize on the trends, it’s important to know what’s popular.