You’re ready to put your brand on a protein and sell it to the public, but which one is right for you? There are so many things to consider when it comes to soy, plant and whey protein. It’s not an easy decision.
Before you make the decision, you should consider the differences between these three types of protein. You should also consider your target market. Here are a few tips to help you choose the right protein type for your product.
Differences between Soy, Plant, and Whey
The main differences between these three types of protein are the source. With soy, the source is the soybean, while whey comes from milk. Plant protein commonly comes from peas, but may also come from rice, lentils, or sweet potatoes.
The source of the protein matters quite a bit as one source may fit better with your target market than another. In addition, whey, soy, and plant protein may differ in the calories and benefits provided. This could also matter to your target audience as some proteins are better for building muscle and others are better for weight loss.
Along with the three main types of protein, you could also choose from other types of protein, such as:
- Casein protein
- Angus beef protein
- Collagen protein
- Egg protein
- Hemp protein
- And others
It’s a big decision and it’s best to start by identifying your target market and the protein options fitting best with those you will be targeting.
Choose Your Protein Based on Your Brand
Are you looking to build a brand in the vegan food space? Maybe your brand is already built to serve bodybuilders. The type of brand you want to build or have already built may dictate which proteins fit best for you.
For example, if you have a vegan or vegetarian brand, you won’t want to promote whey or Angus beef protein, as these won’t fit within your brand. However, a pea protein or a soy protein fit nicely in the vegan and vegetarian space.
On the other side of things, if you’re targeting bodybuilders, specifically meat eating bodybuilders, you probably don’t want to choose soy protein. Your audience will likely respond better to a whey, egg or Angus beef protein.
Match the Protein with Your Market
Once you’ve narrowed the list down to which proteins fit the diet restrictions or preferences of your market, you can choose the right protein for your brand. You may have two or three choices left on the list and one probably fits better than another.
For example, if your brand targets bodybuilders, you may have egg protein, whey protein, and Angus beef protein left on your list. One may offer a higher amount of calories and protein per serving, which fits better for this audience.
Below are a few markets and the proteins best suited for those markets:
- Vegan – Plant or soy protein
- Vegetarian – Plant, soy, or egg protein
- Bodybuilders – Angus beef, egg, or whey protein
- Dieters – Plant or soy protein
Choosing the right protein is a bit of a process of elimination based on your target market and your brand. Take the time to