How Private Labeling Works: An Introduction

Before you jump into the business of private labeling, it’s important to know how it works. If you’re considering adding products to your shelves through private labeling, this article is a good place to start.

What is Private Labeling?

When a third-party company, such as BioThrive, creates a product for you and it’s sold under your brand name, it’s known as private labeling. With private labeling, you can get customized products designed specifically for your brand. This type of product creation allows for exclusivity ensuring you are the only retailer selling the products you have chosen.

private label

Sometimes, private labeling is confused with white labeling, but they are not the same thing. White labeling doesn’t give you exclusivity as private labeling does.

At BioThrive, we offer private labeling for several healthcare supplements. Our team will help you create a custom formula and custom labeling for your product. When you customize the product, you gain exclusivity to sell that product without worry about someone else selling it.

How does Private Labeling Work?

When you hire a manufacturer offering private-label products, you will work with them to gain access to ready to sell products. Customizations can be made to the products to ensure they fit your specific needs.

For example, if you want to sell a multi-vitamin, but you prefer to add something it doesn’t have, you can add that ingredient to create a custom formula. Then, the product will be created with your label and brand on it for you to sell.

Private labeling is used with several types of products including supplements, healthcare products, and skincare products. Maybe there is one main ingredient that has become very popular, such as Garcinia Cambogia for weight loss. This ingredient can be combined with other ingredients to create a private-label product for your brand.

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When this is done and you attach your brand name to the product, it’s private labeling. You are sourcing the product from a manufacturer capable of customizing a supplement for your needs. This business model makes it easy for a smaller supplement shop or even a larger one to gain access to the right products for their customers.

If you want to take advantage of popular ingredients in health supplements, private labeling offers the ability to do exactly this.

Advantages of Private Labeling

When you decide you want to use private labeling to build your brand and business, it’s important to understand some of the advantages you will gain, such as:

  • Customizable products
  • No need to learn manufacturing
  • Gain easy access to new products
  • Exclusivity
  • Gain better profit margins
  • Create customer loyalty

When you choose private labeling, you will be able to provide high-quality products for your customers. They will associate your brand with the products and come back for more.

Instead of learning all about manufacturing, you can partner with a private label manufacturing company. They will handle the creation of the product, while you focus on selling it.

Private labeling offers many advantages for the right business. If you’re ready to start using private labeling for health supplements, BioThrive is ready to help.